|Issa, of Alberta Coop Grocery|
Organic does not mean "sort of brown and nubbly." It does not mean "smelling like patchouli oil." It does not mean "more expensive." Okay, it does, but only because someone else is picking up the tab for the cheap stuff, in fertilizer run-off, groundwater contamination, antibiotic-resistant superbugs, and algae plumes. Most of all, it does not mean "associated with liberals."
Okay, it does.
But that's the nature of things that become buzzwords, however legitimate they may be. People start reacting to them without a lot of critical thought. For instance, I have a visceral and bad reaction to the phrase "family values," even though I think they are a good thing. Our own family values elevated Scrabble and backyard badminton and summer cookouts with colored aluminum tumblers full of lemonade and walking in the woods and rolling logs for salamanders and putting the salamanders back and replacing the logs and singing in the choir and eating at the same time every night and getting put to bed with a chapter of The Wind In The Willows. Also, we were supposed to get good grades and not be racists.
"Sustainability" is another buzzword you hear a lot lately, and it's one of my favorites. Unfortunately, a lot of people hear someone going on about sustainability and all they conclude is "that person doesn't want me to ever have any fun." And that's simply not true. We sustainability people want everyone to have lots and lots of fun! Only with Scrabble sets and backyard badminton. We think that should be an easy transition from blasting an ATV all over the desert or gouging up a mountain trail with a motorbike. We like Scrabble. We think you will, too.
So "sustainability" is another one of those words that is beginning to provoke a backlash, especially among fans of unrestrained capitalism. But it shouldn't. It passes no judgment and chooses no sides.
No reason at all, if we weren't going to be nose-deep in Corgi shit by then.