Showing posts with label Nestle Corporation. Show all posts
Showing posts with label Nestle Corporation. Show all posts

Saturday, July 16, 2016

Fuzzy Logic

I was walking under a tree the other day when I noticed a fizzing knob hanging from a branch which, upon closer inspection, turned out to be not a visual migraine, but a swarm of bees. A living, vibrating unit of life, admirable in every way. My friend tells me I could have knocked the whole thing into a box and had me a swarm of my own, as long as I managed to bag the queen. It ain't over if the fat lady clings. The queen is the key to the whole swarm. She is endowed by Nature with something special.

Charisma.

It's hard to know how to feel about this. On the one hand, I admire a good cohesive social group. I believe in comity. I believe we can and must band together for the common good. If we pull together we can all have honey. And if we don't, we're just a bunch of lone rangers in pollen pants. On the other hand, it's a little frightening to think of a mob following one individual so slavishly.

Pollen Pants
We all learned how this works in school. The queen runs the outfit. She decides who the boy bees will be, and they lounge around in tiny togas waiting for a chance to inseminate her. She decides who the girl bees will be, who, bless their hearts, are in for a lifetime of work. At some point she even designates a successor, who becomes a queen by being fed Royal Jelly, which has 100% of your daily requirement of charisma. The entire operation runs smoothly but it still has all the hallmarks of an authoritarian dynastic state.

Which is fine most of the time, but what if it's a bad queen?

What if it's a Nestle queen, and she decides to jack up her personal net worth by directing her workers to decant the community honey into little tiny individual flavor packets and sell them back to the drones at an obscene markup? They'll do it, too. They'll do anything for jobs. And the drones will all buy the flavor packets. I don't know why, but they will. They're biddable, those ones. It's a plutocracy waiting to happen.

Bees get along together so well not because they have no imagination, but because they're all imagining the same things. That, and they all look alike. They're soft and fuzzy. But consider the ants. Ants are reputed to work together well too, but half the time you look at them they're hauling other dead ants around. And that is damned fishy.

Let that be a warning to us. It's one thing to work cooperatively together, but if everyone is piling on board a charisma train, somebody ought to be paying attention to where the tracks lead.

Saturday, July 25, 2015

Bottling Money

Bull Run

There's a company that's advertising its bottled water as "the best stuff on Earth." And it is. People are starting to realize that. There are a whole lot of things that are turning out to be not quite as important as we thought they were, but water is not one of them. People have known that forever. They used to distribute themselves in a reasonable way across the landscape in the olden days. If there was a spot that had water, that's where they parked their fannies. You've got a confluence of rivers, that's where the cities were.

We've got it pretty good around here. We've got a big lake up in the foothills and over a hundred years ago some folks had the bright idea of protecting the entire watershed that feeds it, and not building on it or sticking boats on it or pooping near it or anything, and they ran a big pipe from the lake to Portland. Then they dammed up another area downstream and got themselves a new reservoir and between the two of them we've got enough water to waste, even with a much bigger population. And it's delicious. Even the water that goes down the driveway is delicious.

Original water pipeline
It's pretty low-tech. Nothing but rain and gravity. No one is allowed to set foot in the hills that drain into the lakes. It's a big mass of unobstructed green up there. There are some places along the water pipeline where a few unobtrusive chemicals are added just to take care of random bacteria from elk poop but it's a very simple system. Sensible. This is exactly how people should come together to provide for the common good. Lots of folks think socialism is a dirty word but it's a lot more efficient than giving everyone a bucket and a gun and wishing them the best of luck.

You'd think we could all agree that water is a resource that should be cherished and protected because none of us can live without it, but no. The very fact that it's necessary is a lever that can be used to pry up a bunch of money. So companies are diverting public water into petroleum-based containers with a half-life of forever and marking it up by a factor of thousands and successfully selling it to people who actually have access to the same stuff coming out of their own tap. It's a mystery why they buy it, but they do.

Right here, up the Gorge a ways, they're talking about giving the Nestle Corporation the rights to some of our super-clean water so they can put it in those bottles and make us pay a ransom for it, and they're doing it because it will mean fifty people in the small town of Cascade Locks will get jobs. Shoot, we would all agree to jump in a mass grave if it meant we were fully employed digging the sucker first. It makes no sense to privatize a necessity like water, but we give wealthy people a lot of leeway. We even mistake wealth for virtue. If you've got enough money, you can buy your own vocabulary and teach it to the masses. You're not a leech, you're a job-creator, and even without any evidence, people will believe it.

If you and your friends are rich enough, you can even buy the terms of a new conversation. You can get ordinary working stiffs to believe there is something called a Death Tax, as though you can be taxed when you're dead, and not your pink, entitled heirs, with their smooth hands, who are the feckless recipients of your slab of cash.

You're in control of the lexicon. Nobody even talks about "pirates" anymore.